Communication, Media, and Rhetoric B.A.

This discipline is in the Division of the Humanities. The mission of the Communication, Media, and Rhetoric (CMR) discipline is to provide an introduction to the breadth of scholarship in communication history, communication theory, and communication contexts. UMM students in the CMR major study the multidimensional nature of various types of communication processes, the activities of message production, and the analysis and evaluation of personal, public, and mass communication. Students develop skills for lifelong learning and refine capabilities for active involvement in a participatory democracy.

Objectives--The curriculum is designed to ensure that:
1. Students develop a historical and theoretical understanding of the three areas of communication, media, and rhetoric.
2. Students use a variety of assigned theoretical approaches and research methods appropriate to communication, media, and rhetoric to describe and evaluate assigned or chosen discourse.
3. Students participate in a variety of assignments using informative and persuasive speaking techniques effectively.

Program Student Learning Outcomes:
1. Students will be able to demonstrate historical and theoretical understandings of the three areas of Communication, Media, and Rhetoric.
2. Students will be able to apply a variety of theories and methodologies to describe and evaluate assigned or chosen discourse.
3. Students will be able to demonstrate the application of CMR theories and methodologies to everyday problems.
4. Students will be able to apply and understand accepted ethical standards to conducting research.
5. Students will be able to demonstrate advanced mastery in the use of both technological and other mediums for the construction and distribution of messages.